新闻与传播学院 School of Journalism and Communication
Situation and trends of global digital cultural and creative industries
As the main force of the "creative economy", the world of cultural and creative industry has developed rapidly, achieving huge economic output and creating a great number of employment opportunities. Cultural and technological integration and innovation is becoming a new theme in the 21st century. With the characteristics of globalization, revitalization and informationization, diversified forms of cultural creation have entered into the daily life of citizens around the world. With the rise of industrialized Internet, all walks of life have entered the process of digital integration. With digital cultural and creative content as the core, digital technology is relied upon to create, produce, communicate and serve. This Hack will explore social theories in terms of innovation, cultural information, cultural creators as well as the concept of digital technology in the context of the "Fourth Industrial Revolution".
四、该领域比较关注的问题Our key topics of interest:
1. Transformation and development of traditional industries and traditional culture in the era of digital cultural and creative industries.
2. Development and characteristics of creative content and creators in the media industry.
3. Development and future trends of global digital cultural and creative industries in the field of cultural and technological integration.
Hu Yu is a Tsinghua University professor from the School of Journalism and Communication. He is a PhD supervisor, secretary of the Party Committee, Executive Director of the Institute for Culture Creativity of Tsinghua University, Vice President of the Chinese News Journalism with Chinese Characteristics Research Council, managing director of the Chinese Society of the Forbidden City, a professional committee chairman, and Tsinghua Alumni Association Vice President of National Image Communication Research Center of Tsinghua University. His research interests include journalism theory, corporate communication, and cultural studies.
Zhang Zheng is an associate professor and PhD supervisor at the School of Journalism and Communication, Tsinghua University. He is also the deputy director of the National Research Center for Cultural Industry of Tsinghua University, and the deputy director of the Institute for Cultural Creativity of Tsinghua University. His research interests include new media and human development, audience and effect research of new media, digital cultural industry, cultural industry and regional economy.
Song Yangyang is the Deputy Director of the Creative Industry Technology Research Institute of Renmin University of China, Deputy Director of the Key Laboratory of Cultural Brand Evaluation Technology, Culture and Tourism Ministry, and Distinguished Professor of Hunan University. He is an Art of National Social Science Fund project library expert, expert of the national key project library culture industry development into the Treasury Department, expert panel member of the culture and tourism industry think-tanks, special focus guide writing expert of the national key research and development program’s "culture science and technology and modern service industry", drafting expert group of the national medium and long-term science and technology development planning project, expert of the sixth national technology forecasting research, expert of the "14th Five-Year Plan" Research Group of Modern Service Industry of the Ministry of Science and Technology, member of the Expert Committee of Tourism and Performing Arts Branch of China Performance Industry Association, and member of the Star Assessment Committee of National Internet Service Placement.
Liu Yinmeng is the Founder of Output. Output is a leading new digital content operation platform in China. It focuses in-depth on content innovation in the field of science and technology and art, and is committed to promoting the comprehensive digital upgrade of the visual experience industry. By linking cross-disciplinary professions and academic fields, the company integrates exclusive contract resources of global cutting-edge digital content creators to provide innovative digital experience solutions leading the market trends. In its mission to become a key contemporary new content platform, output’s partners include the Palace Museum, Tencent, LVMH Group, China Xintiandi, and Xiaomi Group. Liu Yinmeng, was included in the Forbes China 30 Under 30 list in 2019 and serves as a director of PwC NextGen Global Committee.
The School of Journalism and Communication of Tsinghua University was officially established on April 21, 2002. Over the years, from the Chinese department’s Editing major to communication studies and revolving around key topics of international communication, film and television transmission, new media, media operation and management, an increasing strong foundation has been built for journalism and communication studies discipline and academic team at the University. The School has enhanced its influence in academia and industry, and is renowned for academic research in international communication, the combination of media and technology, the integration of art, and theory and critique of film and television.