一、承办院系School/Department host:
新闻与传播学院 School of Journalism and Communication
二、挑战主题Theme:
全球数字文创的现状与趋势
Situation and trends of global digital cultural and creative industries
三、导语/背景情况概述Background:
作为“创意经济”的主力军，文化创意产业在全球飞速发展，实现了巨大的经济产出并创造了丰富的就业机会。多元的文创形式呈现出全球化、年轻化与信息化的特点，已经深入世界公民的日常生活中。文化科技融合创新正成为21世纪新兴主题词，伴随着产业互联网的崛起，各行各业也步入数字化的融合进程。数字文创以文化创意内容为核心，依托数字技术进行创作、生产、传播和服务，此主题是在“第四次工业革命”下对社会理论的创新、文化信息、文化创意工作者以及数字技术概念背后的深度探讨与学习。
As the main force of the "creative economy", the world of cultural and creative industry has developed rapidly, achieving huge economic output and creating a great number of employment opportunities. Cultural and technological integration and innovation is becoming a new theme in the 21st century. With the characteristics of globalization, revitalization and informationization, diversified forms of cultural creation have entered into the daily life of citizens around the world. With the rise of industrialized Internet, all walks of life have entered the process of digital integration. With digital cultural and creative content as the core, digital technology is relied upon to create, produce, communicate and serve. This Hack will explore social theories in terms of innovation, cultural information, cultural creators as well as the concept of digital technology in the context of the "Fourth Industrial Revolution".
四、该领域比较关注的问题Our key topics of interest:
1. 传统行业及传统文化在数字文创时代下的转型与发展
2. 创意内容及创意工作者在媒介产业中的发展与特点
3. 文化科技融合领域下，全球数字文创的发展及未来趋势
1. Transformation and development of traditional industries and traditional culture in the era of digital cultural and creative industries.
2. Development and characteristics of creative content and creators in the media industry.
3. Development and future trends of global digital cultural and creative industries in the field of cultural and technological integration.
五、主讲老师Hack Leader
胡钰，清华大学新闻与传播学院教授，博士生导师，清华大学新闻与传播学院党委书记，清华大学文化创意发展研究院执行院长，中国新闻史学会副会长，中国特色新闻学研究委员会会长中国紫禁城学会常务理事，清华校友总会文创专业委员会会长，清华大学国家形象传播研究中心副理事长。研究方向为新闻理论，企业传播，文化研究。
Hu Yu is a Tsinghua University professor from the School of Journalism and Communication. He is a PhD supervisor, secretary of the Party Committee, Executive Director of the Institute for Culture Creativity of Tsinghua University, Vice President of the Chinese News Journalism with Chinese Characteristics Research Council, managing director of the Chinese Society of the Forbidden City, a professional committee chairman, and Tsinghua Alumni Association Vice President of National Image Communication Research Center of Tsinghua University. His research interests include journalism theory, corporate communication, and cultural studies.
张铮，清华大学新闻与传播学院副教授，博士生导师，清华大学国家文化产业研究中心副主任，清华大学文化创意发展研究院副院长。研究方向为新媒体与人的发展、新媒体受众与效果研究、数字文化产业、文化产业与区域经济等。
Zhang Zheng is an associate professor and PhD supervisor at the School of Journalism and Communication, Tsinghua University. He is also the deputy director of the National Research Center for Cultural Industry of Tsinghua University, and the deputy director of the Institute for Cultural Creativity of Tsinghua University. His research interests include new media and human development, audience and effect research of new media, digital cultural industry, cultural industry and regional economy.
六、导师简介Mentors
宋洋洋，中国人民大学创意产业技术研究院副院长，文化品牌评测技术文化和旅游部重点实验室副主任，湖南大学特聘教授。国家社科基金艺术学项目入库专家，中宣部国家文化产业发展重点项目库入库专家，文化和旅游部行业智库专家库成员，国家重点研发计划“文化科技与现代服务业”重点专项指南编制专家，国家中长期科技发展规划专题起草组专家，第六次国家技术预测研究组专家，科技部现代服务业“十四五”战略研究专题组专家，中国演出行业协会旅游演艺分会专家委员会委员，全国上网服务场所星级评定委员会委员。
Song Yangyang is the Deputy Director of the Creative Industry Technology Research Institute of Renmin University of China, Deputy Director of the Key Laboratory of Cultural Brand Evaluation Technology, Culture and Tourism Ministry, and Distinguished Professor of Hunan University. He is an Art of National Social Science Fund project library expert, expert of the national key project library culture industry development into the Treasury Department, expert panel member of the culture and tourism industry think-tanks, special focus guide writing expert of the national key research and development program’s "culture science and technology and modern service industry", drafting expert group of the national medium and long-term science and technology development planning project, expert of the sixth national technology forecasting research, expert of the "14th Five-Year Plan" Research Group of Modern Service Industry of the Ministry of Science and Technology, member of the Expert Committee of Tourism and Performing Arts Branch of China Performance Industry Association, and member of the Star Assessment Committee of National Internet Service Placement.
刘茵梦 OUTPUT创始人
OUTPUT是国内领先的新型数字内容运营平台，深度聚焦科技+艺术领域的内容创新，致力于助推视觉体验产业全面数字化升级。运用专业的跨领域、跨学科全链路能力，整合全球前沿数字内容创作者独家签约资源，提供引领市场趋势的创新数字体验整体解决方案。合作方包括故宫、腾讯、LVMH集团、中国新天地、小米集团等，致力于成为最具时代性的新型内容平台。创始人刘茵梦2019年入选福布斯中国30位30岁以下精英榜单并担任普华永道NextGen全球委员会董事。
Liu Yinmeng is the Founder of Output. Output is a leading new digital content operation platform in China. It focuses in-depth on content innovation in the field of science and technology and art, and is committed to promoting the comprehensive digital upgrade of the visual experience industry. By linking cross-disciplinary professions and academic fields, the company integrates exclusive contract resources of global cutting-edge digital content creators to provide innovative digital experience solutions leading the market trends. In its mission to become a key contemporary new content platform, output’s partners include the Palace Museum, Tencent, LVMH Group, China Xintiandi, and Xiaomi Group. Liu Yinmeng, was included in the Forbes China 30 Under 30 list in 2019 and serves as a director of PwC NextGen Global Committee.
七、承办院系
清华大学新闻与传播学院于2002年4月21日正式成立。多年来，从中文系的编辑学专业到传播系，直到成立新闻与传播学院，凭借日益增强的新闻学和传播学的学科基础，围绕着国际传播、影视传播、新媒体传播、媒介经营与管理等主要方向，清华大学逐渐形成了精干的新闻与传播教学科研师资团队，增强了在学界、业界的影响力，尤其在国际传播、媒体与科技、艺术相结合和影视理论与批评等方面的学术研究中取得一定的优势。
The School of Journalism and Communication of Tsinghua University was officially established on April 21, 2002. Over the years, from the Chinese department’s Editing major to communication studies and revolving around key topics of international communication, film and television transmission, new media, media operation and management, an increasing strong foundation has been built for journalism and communication studies discipline and academic team at the University. The School has enhanced its influence in academia and industry, and is renowned for academic research in international communication, the combination of media and technology, the integration of art, and theory and critique of film and television.
