Date: May 27th, 2021 14:00-17:00 (Beijing Time)
Venue: Offline at Weilun 401 & Online
(Tsinghua students on campus should be present offline. Other students could choose to attend online with cameras on for the whole seminar. Online links will be sent via confirmation email.)
Credit: 0.25 ECTS for CEMS students, 0.25 Tsinghua Credit for Tsinghua MiM students.
Budweiser APAC is rejuvenating its business model through Beer Business 2.0.
In the seminar, you will learn how to:
- Use big data insights to capture potential consumer needs and launch innovative products on new drinking occasions
- Transform beer business through consumer OMNI channels digitalization and route to market management
- Leverage data analytics to improve efficiency and enhance decision-making capabilities
Luke Zhou is the Chief Sales Officer China of Budweiser APAC. Luke received his bachelor's and master's degrees in Applied Mathematics from Peking University.
Luke joined Budweiser Brewing Company in 2008. Until recently, he held two roles as both APAC VP, strategy and business transformation and VP commercial - China.
During his roles in China HQ, he led the revenue management team, re-building POC PBO investment and delivering great efficiencies; meanwhile, he led the KA team, transforming RTM by KA direct distribution and JBPs.
During his tenure as BU President - South China, he drove channel and geography expansion in Guangdong, doubled ABI size from 2013 to 2016, and gained leadership in market share in Guangdong.
As VP of strategy and business transformation, he led the team delivering several important projects, including China 10-year plan, China WS win-win and OBPPC. He also built analytics capabilities for China with a strong in-house data science team.
Anheuser-Busch InBev is a publicly-traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).
The company is committed to driving growth that leads to better living for more people in more places. Through brands and experiences that bring people together. Through the dedication to brewing the best beer with the best ingredients. And through the commitment to helping farmers, retailers, entrepreneurs, and communities grow.
Its diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol.
At present, AB InBev has 35 world-class breweries in more than a dozen provinces in China, with a total of nearly 19,000 employees. The diversified business layout and balanced development in mature and emerging markets have enabled Budweiser to give full play to its comprehensive advantages and continue to achieve impressive results. According to 2018 statistics, Budweiser's total global revenue reached US$54.6 billion (excluding joint ventures and affiliates).
Budweiser Brewing Company APAC Limited is the largest beer company in the Asia Pacific by retail sales value in 2018. The company produces, imports, markets, distributes and sells a portfolio of more than 50 beer brands, which it owns itself or has licensed, including Budweiser, Stella Artois, Corona, Hoegaarden, Cass and Harbin. The principal markets of the company are China, South Korea, India and Vietnam.
If you are interested, please sign up through the following link https://www.wjx.cn/vj/h4xYAQh.aspx or scan the QR code below before 12pm (Beijing time) on May 26th, 2021.
Source: School of Economics and Management
Editors: Guo Lili, Sangeet Sangroula