President and CEO of BMW Group Region China gives lecture at Tsinghua SEM

Recently, Mr. Jochen Goller, President and CEO of BMW Group Region China, gave a lecture entitled “BMW in the Digital Age” and answered questions from the MBA students of the School of Economics and Management (SEM). The questions covered topics ranging from automated driving and trends in electric vehicle technology to the BMW strategy and how to drive innovation in China.

Mr. Goller began by explaining BMW China’s current trends and developments and highlighted China’s rapid growth and potential. He believes that China's future will be guided by innovation, digitization, and a shared economy. He is very optimistic about the Chinese government's ability to plan digital innovation. Finally, he reviewed several BMW marketing cases in China from a professional perspective, emphasizing younger users’ experience.

Professor Xu Xin, Associate Dean of Tsinghua SEM, met with Mr. Goller and awarded him an Entrepreneurship Mentor Certificate from the MBA Education Center.

Editors: Galia Popov, Zhu Lvhe