美术学院

Academy of Arts & Design

Fu Zhiyong

 

Fu Zhiyong, Associate Professor
Ph.D., Vice Dean of the Department of Information Art & Design of the Academy Art & Design, supervisor of master’s students
E-Mail Address: fudesign@263.net
The Secretary-General of the Subcommittee for Arts of the Supervisory Committee of Computer Teaching for Humanities under the Ministry of Education
 
Academic View:
The innovation in design driven by social and humanistic concerns is the future trend. To achieve the innovations in interactive design and service design, the integrated theory and methodology of the interdisciplinary subjects should be adopted.
 
Research Fields:
Interactive design, service design, and digital entertainment design.
 
Research Direction:
1. Research on social media-based service design innovations
Starting from the perspective of combining design and social and humanistic factors, the research on the innovations in social media-based service design focuses on studying the patterns and characteristics of the interpersonal interactions in the environment of digital media and networks, and applies the concepts and methods of social design, interactive design, service design, digital entertainment design and social innovation to the design projects in the interdisciplinary fields. By employing the concept of “research through design” as well as such new advanced technical platforms as intelligent interaction and mobile internet, the practice of innovation aims to explore the products and applications design for the areas of digital learning, medical information service and digital entertainment.
2. Research on interdisciplinary design education
The research oninterdisciplinary design education focuses on studying the knowledge system and teaching model of information art design. The knowledge system centered on “information, media and communication” has been constructed, and the discipline’s basic theory framework based on digital media and narrative, information structure and interaction, social networks and experience has been developed. The teaching concept for interdisciplinary design based on the “design thinking” has been established. The model and method of the interdisciplinary education in the areas of arts, technology and media has been explored. And the teaching and project practicing are conducted around the specific applications of digital entertainment design, social interactive design, and service design.
 
Academic Achievements:
The major academic achievements have been made in the areas of the teaching of interdisciplinary subjects, academic research, and creative design. In terms of teaching, I am responsible for the construction of the teaching system for the information design major at the Academy of Art & Design of Tsinghua University. I have developed the curriculum system for the second degree program of digital entertainment design to which the interdisciplinary teaching approach applies. I also participate in the planning and execution of the interdisciplinary master’s program for information art and design of Tsinghua University.
In terms of academic research, I have fulfilled several key social sciences and humanities research projects focusing on the teaching and practical research in the interdisciplinary fields such as The Construction of the Curriculum System for Digital Entertainment Design and Cultivation of Interdisciplinary Talents in the Comprehensive Universities commissioned by the Ministry of Education and The Research on Interactive Design Catering to Intangible Cultural Heritage commissioned by Tsinghua University. The innovative research achievements in the areas of digital entertainment design and interactive design have been made, which are among the frontiers of the relevant areas in China.
In terms of creative design, in 2007-2008, under my leadership I and my associates successfully fulfilled the planning and design of the Beijing 2008 Digital Olympic Museum, a large-sized interactive museum, which has become the representative product of the Humanistic Olympic Games as well as the precious cultural heritage of the Beijing 2008 Olympic Games.
 
Teaching Tasks:
Currently, I teach the undergraduate courses ofInteractive Design (1, 2) andDesign Sociology, the graduate courses of Interactive Design and Research Topics on Service Design, and the second degree program’s course of Digital Entertainment Design. I had also taught the undergraduate courses of Information Diagram Design, Methods of Information Design and Information Design. The course Interactive Design (1, 2) focuses on studying the interaction and communication between human beings and products, society and environment and emphasizes contextual design and user behavior and experience centered design. By adopting the project-oriented teaching model, the course aims to cultivate students’ capabilities to integrate multidisciplinary knowledge and practices. The course Design Sociology focuses on the relationships between the information society, media and design and aims to cultivate students’ social and humanistic quality through case study and discussions. By employing internationalized teaching content and method, the graduate course Interactive Design is dedicated to the academic explorations of the concept, theory and trends of the interactive design. The course Research Topics on Service Design focuses on exploring the integrated method of service design in the information age and pays much attention to the practical research about design concepts and social innovations. The second degree program’s course of Digital Entertainment Design focuses on the design of social games and on cultivating the design thinking capabilities of the students with multidisciplinary background.