美术学院

Academy of Arts & Design

Department of Information Art & Design

"Information Art & Design" is a cross-disciplinary field designed for the rapid development of information industry. The department is divided into Information Design major in Department of Industrial Design and Animation Design major in Department of Visual Communication Design. The department aims to cultivate students’ abilities in integrating information technology and art, designing and planning based on the client’s needs, and exploring new solutions combining information industry and social demands.

Information Design is a research field for creating a harmonious experience for users with digital information interface, innovated products and environments in the information era. Main courses include Information Structure, Interface Design, Mutual Design, Experience Design, Internet Design, Visual Reality Application, etc.

The Department aims to cultivate students’ comprehensive abilities in creation, integration and planning. Our graduates are mainly employed in institutes and firms related to information industry, including TV and film animation, digital entertainment, internet games, mutual interface design, mobile communications and service, multi-media application and content design, public information facility design, news and entertainment media, digital museums, etc.

The Department has three undergraduate majors, including Information Design, Animation Design and Digital Entertainment Design. It also includes four postgraduate research fields including New Media Art and the previously mentioned three. “Information Design” is a new area of art design suiting the information age. “Animation Design” and “Digital Entertainment Design” are both representatives of culture industry. “New Media Art” is a new form of art integrating art with information technology. The four majors, which are based on the growing demands of social economic and cultural industry, covering the frontiers in design, art and culture.